Page 121 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 121
7+( 52/( 2) 08/7,1$7,21$/ &203$1,(6 ,1
(1+$1&,1* ,1129$7,21 7(&+12/2*< 75$16)(5
$1' (175(35(1(856+,3
1DWDVKD 5LVWRYVND
,YRQD 5DYOLNM
$EVWUDFW
7KLV SDSHU SUHVHQWV D GHWDLOHG UHVHDUFK LQ IXQFWLRQ RI SURYLQJ WKH LPSDFW RI PXOWLQDWLRQDO FRPSDQLHV RQ WKH
GHYHORSPHQW RI GRPHVWLF FRPSDQLHV LQ WKH KRVW FRXQWU\ 7KHUH LV D VXUYH\ RI IRUHLJQ FRPSDQLHV WKDW KDYH
UHDOL]HG LQYHVWPHQWV LQ 5HSXEOLF RI 0DFHGRQLD LQ RUGHU WR XQGHUVWDQG WKHLU LPSDFW LQ HQKDQFLQJ LQQRYDWLRQ
WHFKQRORJ\ WUDQVIHU DQG HQWUHSUHQHXUVKLS LQ WKH FRXQWU\ 0XOWLQDWLRQDO FRPSDQLHV LPSURYH WKH HFRQRPLF
JURZWK LQ WKH KRVW FRXQWU\ WKURXJK WKH WUDQVIHU RI WHFKQRORJ\ FDSLWDO PDQDJHPHQW SUDFWLFHV DQG
LPSOHPHQWDWLRQ RI LQQRYDWLRQ )XUWKHUPRUH WKH PXOWLQDWLRQDO FRPSDQLHV HQKDQFH WKH GHYHORSPHQW RI
KXPDQ UHVRXUFHV LQ WKH KRVW FRXQWU\ DQG LPSURYH WKH EXVLQHVV DFWLYLWLHV RI GRPHVWLF FRPSDQLHV 7KLV SDSHU
DOVR DLPV WR GHPRQVWUDWH WKH UROH RI PXOWLQDWLRQDO FRPSDQLHV LQ LQFUHDVLQJ WKH FRPSHWLWLYHQHVV RQ WKH
GRPHVWLF PDUNHW SHUIRUPDQFH RI GRPHVWLF FRPSDQLHV DQG LPSURYHPHQW RI WKH ODERU PDUNHW LQ WKH FRXQWU\
.H\ZRUGV LQWHUQDWLRQDO PDQDJHPHQW IRUHLJQ GLUHFW LQYHVWPHQWV LQQRYDWLRQ WHFKQRORJ\ WUDQVIHU
HQWUHSUHQHXUVKLS
,QWURGXFWLRQ
,QWHUQDWLRQDO EXVLQHVV UHIHUV WR EXVLQHVV DFWLYLWLHV WKDW LQYROYH WUDQVIHU RI IXQGV
JRRGV VHUYLFHV NQRZOHGJH VNLOOV DQG LQIRUPDWLRQ EH\RQG WKH QDWLRQDO ERXQGDULHV
7KH UHVRXUFHV WKDW PDNH XS WKLV IORZ LQFOXGH UDZ PDWHULDOV JRRGV VHUYLFHV FDSLWDO
DQG SHRSOH *RRGV PD\ EH D VHW RI ILQLVKHG RU VHPL ILQLVKHG SURGXFWV 6HUYLFHV
LQFOXGH DFFRXQWLQJ OHJDO DGYLFH EDQNLQJ LQVXUDQFH PDQDJHPHQW FRQVXOWLQJ WUDGH
VHUYLFHV HGXFDWLRQ KHDOWK WRXULVP .QRZOHGJH DQG VNLOOV LQFOXGH WHFKQRORJ\ DQG
LQQRYDWLRQ RUJDQL]DWLRQDO DQG PDQDJHULDO VNLOOV DQG LQWHOOHFWXDO SURSHUW\ ULJKWV VXFK
DV FRS\ULJKWV WUDGHPDUNV DQG EUDQG QDPHV 7KH LQIRUPDWLRQ LQFOXGHV GDWDEDVHV DQG
LQIRUPDWLRQ QHWZRUNV &ULVFXROR +DVNHO DQG 6ODXJKWHU
7KH LQYHVWPHQW SURFHVV DQG UHVRXUFH H[FKDQJHV DUH IDFLOLWDWHG DQG LQWHQVLILHG
WKURXJK WKH UHPRYDO RI EDUULHUV WR WKH PRYHPHQW RI JRRGV VHUYLFHV FDSLWDO DQG
LQIRUPDWLRQ JOREDOL]DWLRQ DQG OLEHUDOL]DWLRQ RI PDUNHWV 7KXV FRPSDQLHV FUHDWH
VWUDWHJLHV IRU LQFUHDVLQJ WKH SUHVHQFH RQ WKH JOREDO PDUNHW WKURXJK WKH H[SDQVLRQ RI
WKHLU EXVLQHVV DFWLYLWLHV DFURVV WKH QDWLRQDO ERXQGDULHV ,QWHUQDWLRQDO PDQDJHPHQW
LPSOLHV WKH PHWKRG RI PDQDJLQJ WKH LQWHUQDWLRQDO FRPSDQLHV (FNHU HW DO
7KH LQWHUQDWLRQDO EXVLQHVV DFWLYLWLHV HQDEOH FRPSDQLHV WR VDWLVI\ FXVWRPHUV RQ WKH
JOREDO PDUNHW FUHDWLQJ VWUDWHJLF DOOLDQFHV DQG FRQFOXGLQJ FROODERUDWLRQV ZLWK WKH
ϳ
1DWDVKD 5LVWRYVND 3K ' $VVLVWDQW 3URIHVVRU ,YRQD 5DYOLNM 0 6F 8QLYHUVLW\ RI
7RXULVP DQG 0DQDJHPHQW LQ 6NRSMH 0DFHGRQLD
ϭϭϰ

