Page 83 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 83

&UHDWLYLW\  LV  D  VLJQLILFDQW  FKDUDFWHULVWLF  RI D  PRGHUQ  PDQDJHU  ZKLFK  LV  UHDOL]HG
                        WKURXJK WKH FUHDWLYH SURFHVV  &UHDWLYLW\ LV  DERYH DOO  UHODWHG WR WKH VNLOO WR FRPELQH
                        LGHDV LQ D XQLTXH ZD\  7KLV PHDQV WKDW RUJDQL]DWLRQV WKDW HQFRXUDJH FUHDWLYLW\ GHYHORS
                        XQLTXH PHWKRGV RI RSHUDWLRQ RU ILQG QHZ VROXWLRQV WR WKH SUREOHPV  &DOYLQ        LQ
                        KLV (QWUHSUHQHXULDO 0DQDJHPHQW DVVHUWV WKDW ³FUHDWLYLW\ LV D JHQHUDWLRQ RI D QHZ LGHD
                        UHJDUGOHVV  RI  LWV  SRWHQWLDO  DSSOLFDELOLW\´   ZKHUHDV  KH  GHILQHV  LQQRYDWLRQ  DV
                        ³WUDQVIRUPDWLRQ RI QHZ LGHDV LQWR  XVHIXO  SURGXFWV RU VHUYLFHV ´ 7KLV  LQ IDFW  PHDQV
                        WKDW FUHDWLYLW\ UHSUHVHQWV EDVH RI LQQRYDWLRQV  ZKLFK DUH LQ WXUQ SURGXFWV RI WKH DSSOLHG
                        FUHDWLYLWLHV   6R   RQ  WKH  RQH  KDQG   DOO  FUHDWLYLWLHV  GR  QRW  QHFHVVDULO\  EHFRPH
                        LQQRYDWLRQV   EXW   RQ  WKH  RWKHU  KDQG   LQQRYDWLRQV  FDQQRW  EH  JHQHUDWHG  ZLWKRXW
                        FUHDWLYLW\  &UHDWLYLW\ LQ DQG RQ LWVHOI LV QRW HQRXJK  LQ RUGHU WR JHQHUDWH LQQRYDWLRQ LW LV
                        UHTXLUHG WKDW WKH UHVXOWV IURP WKH FUHDWLYH SURFHVVHV DUH WUDQVIRUPHG LQWR QHZ  XVHIXO
                        SURGXFWV  VHUYLFHV DQG ZRUNLQJ PRGHOV  ZKLFK UHSUHVHQW LQQRYDWLRQV
                           7KHUHIRUH  LQQRYDWLRQ FDQ EH GHILQHG DV D V\VWHP IRU GHYHORSPHQW DQG SURGXFWLRQ
                        RI  LQQRYDWLYH  SURGXFWV  DQG  VHUYLFHV  WKDW  ZH  FDOO  LQQRYDWLRQV   LQ  WKDW  ZKHQ  ZH  WDON
                        DERXW GHYHORSPHQW RI LQQRYDWLRQ  ZH UHIHU WR WKH SURFHVV RI FROOHFWLQJ  DVVHVVLQJ DQG
                        VHOHFWLQJ LQQRYDWLRQV  XQWLO WKH PRPHQW RI WKHLU FRPPHUFLDOL]DWLRQ  7R IXUWKHU FODULI\
                        WKLV  , ZLOO VXSSRUW WKH DERYH PHQWLRQHG VWDWHPHQW ZLWK WKH IDPRXV VD\LQJ ³JHQLXV LV
                        RQH  SHUFHQW  LQVSLUDWLRQ   DQG  QLQHW\  QLQH  SHUFHQW  SHUVSLUDWLRQ ´  )URP  WKLV  ZH  FDQ
                        FOHDUO\ FRQFOXGH WKDW LQ RUGHU WR FUHDWH LQQRYDWLRQ  ZH QHHG D ORW RI SUHSDUDWLRQ DQG
                        HYHQ PRUH KDUG ZRUN
                           3DXO  7URW  LQ  KLV  ZRUN  ,QQRYDWLRQ  0DQDJHPHQW  DQG  1HZ  3URGXFW  'HYHORSPHQW
                        JLYHV WKH VLPSOHVW  EXW PRVW IDPRXV GHILQLWLRQ RI LQQRYDWLRQ  ZKLFK VD\V  ³LQQRYDWLRQ
                        LV D SURFHVV RI WUDQVIRUPLQJ RI DQ LGHD LQWR D SUDFWLFDO DSSOLFDWLRQ ± D UHDOL]DWLRQ ´
                        +HUH   KH  SHUFHLYHV  LQQRYDWLRQ  DV  D  SURGXFW  RU  D  VHUYLFH  WKDW  DFTXLUH  PDUNHW
                        YHULILFDWLRQ  EXW DOVR DV D SURFHVV WKDW VWDUWV IURP WKH FUHDWLRQ RI DQ LQQRYDWLRQ DQG
                        HQGV ZLWK LWV LPSOHPHQWDWLRQ
                           :KHQ GHILQLQJ LQYHQWLRQV  EHVLGH WKH GLIIHUHQFH EHWZHHQ FUHDWLYLW\ DQG LQQRYDWLRQ
                        D GLVWLQFWLRQ KDV WR EH PDGH EHWZHHQ WKH WHUPV LQYHQWLRQ DQG LQQRYDWLRQ  7R WKDW HQG
                        ZH  DVVHUW  WKDW  LQYHQWLRQ  UHSUHVHQWV  D  QHZ  LGHD   DQG  LQQRYDWLRQ  UHSUHVHQWV  WKH
                        WUDQVIRUPDWLRQ RI WKH LGHD LQWR SUDFWLFDO DSSOLFDWLRQ  ,QYHQWLRQ  LQ IDFW  LV PHUHO\ WKH
                        ILUVW VWHS OHDGLQJ WR DQ HIILFLHQW DSSOLFDWLRQ RI D JRRG LGHD  DQG WR EHFRPH LQQRYDWLRQ
                        WKH LQYHQWLRQ QHHGV WR EH WUDQVIRUPHG LQWR D  XVHIXO  SURGXFW RU VHUYLFH GHVLUHG E\ WKH
                        FRQVXPHUV

                           7\SHV RI LQQRYDWLRQ

                        :KHQ ZH WDON DERXW WKH W\SHV RI LQQRYDWLRQ  WKH ILUVW GLVWLQFWLRQ WKDW FRPHV LQWR RXU
                        PLQGV  LV  WKH  SURGXFW  LQQRYDWLRQ  DQG  SURFHVV  LQQRYDWLRQ   7KXV   DV  WKH  QDPH  LWVHOI
                        VXJJHVWV   SURGXFW  LQQRYDWLRQ  LQYROYHV  FKDQJHV  LQ  WKH  YHU\  SURGXFWV  DQG  VHUYLFHV
                        RIIHUHG E\ WKH RUJDQL]DWLRQ  ZKLOH SURFHVV LQQRYDWLRQ VLJQLILHV WKH PDQQHU LQ ZKLFK
                        SURGXFWV DUH SURGXFHG DQG VHUYLFHV GHOLYHUHG  )XUWKHUPRUH  EDVHG RQ WKH H[WHQW RI WKH
                        QRYHOWLHV  LQFOXGHG  LQ  WKHP   WKH  SURGXFW  DQG  VHUYLFH  LQQRYDWLRQV DUH GLYLGHG LQWR
                        LQFUHPHQWDO LQQRYDWLRQV DQG UDGLFDO LQQRYDWLRQV
                           ,QFUHPHQWDO LQQRYDWLRQV VLJQLI\ VPDOOHU RU VLPSOH FKDQJHV RI WKH DOUHDG\ H[LVWLQJ
                        SURGXFWV  DLPHG  DW  VDWLVI\LQJ  WKH  QHHG  RI  D  ODUJH  QXPEHU  RI  FRQVXPHUV   RU  DW
                        PLQLPL]LQJ H[SHQVHV DQG PD[LPL]LQJ SURGXFWLYLW\ DQG IOH[LELOLW\  7KHVH LQQRYDWLRQV
                        DOVR LQFOXGH ERWK LQVLJQLILFDQW FKDQJHV LQ WKH ZD\ WKLQJV DUH GRQH  DQG FRUUHFWLRQV RI
                        WKH H[LVWLQJ WHFKQRORJ\  ,QFUHPHQWDO LQQRYDWLRQV DUH PRVW FRPPRQ LQ ODUJH V\VWHPV




                                                              ϳ  ϲ
   78   79   80   81   82   83   84   85   86   87   88