Page 83 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 83
&UHDWLYLW\ LV D VLJQLILFDQW FKDUDFWHULVWLF RI D PRGHUQ PDQDJHU ZKLFK LV UHDOL]HG
WKURXJK WKH FUHDWLYH SURFHVV &UHDWLYLW\ LV DERYH DOO UHODWHG WR WKH VNLOO WR FRPELQH
LGHDV LQ D XQLTXH ZD\ 7KLV PHDQV WKDW RUJDQL]DWLRQV WKDW HQFRXUDJH FUHDWLYLW\ GHYHORS
XQLTXH PHWKRGV RI RSHUDWLRQ RU ILQG QHZ VROXWLRQV WR WKH SUREOHPV &DOYLQ LQ
KLV (QWUHSUHQHXULDO 0DQDJHPHQW DVVHUWV WKDW ³FUHDWLYLW\ LV D JHQHUDWLRQ RI D QHZ LGHD
UHJDUGOHVV RI LWV SRWHQWLDO DSSOLFDELOLW\´ ZKHUHDV KH GHILQHV LQQRYDWLRQ DV
³WUDQVIRUPDWLRQ RI QHZ LGHDV LQWR XVHIXO SURGXFWV RU VHUYLFHV ´ 7KLV LQ IDFW PHDQV
WKDW FUHDWLYLW\ UHSUHVHQWV EDVH RI LQQRYDWLRQV ZKLFK DUH LQ WXUQ SURGXFWV RI WKH DSSOLHG
FUHDWLYLWLHV 6R RQ WKH RQH KDQG DOO FUHDWLYLWLHV GR QRW QHFHVVDULO\ EHFRPH
LQQRYDWLRQV EXW RQ WKH RWKHU KDQG LQQRYDWLRQV FDQQRW EH JHQHUDWHG ZLWKRXW
FUHDWLYLW\ &UHDWLYLW\ LQ DQG RQ LWVHOI LV QRW HQRXJK LQ RUGHU WR JHQHUDWH LQQRYDWLRQ LW LV
UHTXLUHG WKDW WKH UHVXOWV IURP WKH FUHDWLYH SURFHVVHV DUH WUDQVIRUPHG LQWR QHZ XVHIXO
SURGXFWV VHUYLFHV DQG ZRUNLQJ PRGHOV ZKLFK UHSUHVHQW LQQRYDWLRQV
7KHUHIRUH LQQRYDWLRQ FDQ EH GHILQHG DV D V\VWHP IRU GHYHORSPHQW DQG SURGXFWLRQ
RI LQQRYDWLYH SURGXFWV DQG VHUYLFHV WKDW ZH FDOO LQQRYDWLRQV LQ WKDW ZKHQ ZH WDON
DERXW GHYHORSPHQW RI LQQRYDWLRQ ZH UHIHU WR WKH SURFHVV RI FROOHFWLQJ DVVHVVLQJ DQG
VHOHFWLQJ LQQRYDWLRQV XQWLO WKH PRPHQW RI WKHLU FRPPHUFLDOL]DWLRQ 7R IXUWKHU FODULI\
WKLV , ZLOO VXSSRUW WKH DERYH PHQWLRQHG VWDWHPHQW ZLWK WKH IDPRXV VD\LQJ ³JHQLXV LV
RQH SHUFHQW LQVSLUDWLRQ DQG QLQHW\ QLQH SHUFHQW SHUVSLUDWLRQ ´ )URP WKLV ZH FDQ
FOHDUO\ FRQFOXGH WKDW LQ RUGHU WR FUHDWH LQQRYDWLRQ ZH QHHG D ORW RI SUHSDUDWLRQ DQG
HYHQ PRUH KDUG ZRUN
3DXO 7URW LQ KLV ZRUN ,QQRYDWLRQ 0DQDJHPHQW DQG 1HZ 3URGXFW 'HYHORSPHQW
JLYHV WKH VLPSOHVW EXW PRVW IDPRXV GHILQLWLRQ RI LQQRYDWLRQ ZKLFK VD\V ³LQQRYDWLRQ
LV D SURFHVV RI WUDQVIRUPLQJ RI DQ LGHD LQWR D SUDFWLFDO DSSOLFDWLRQ ± D UHDOL]DWLRQ ´
+HUH KH SHUFHLYHV LQQRYDWLRQ DV D SURGXFW RU D VHUYLFH WKDW DFTXLUH PDUNHW
YHULILFDWLRQ EXW DOVR DV D SURFHVV WKDW VWDUWV IURP WKH FUHDWLRQ RI DQ LQQRYDWLRQ DQG
HQGV ZLWK LWV LPSOHPHQWDWLRQ
:KHQ GHILQLQJ LQYHQWLRQV EHVLGH WKH GLIIHUHQFH EHWZHHQ FUHDWLYLW\ DQG LQQRYDWLRQ
D GLVWLQFWLRQ KDV WR EH PDGH EHWZHHQ WKH WHUPV LQYHQWLRQ DQG LQQRYDWLRQ 7R WKDW HQG
ZH DVVHUW WKDW LQYHQWLRQ UHSUHVHQWV D QHZ LGHD DQG LQQRYDWLRQ UHSUHVHQWV WKH
WUDQVIRUPDWLRQ RI WKH LGHD LQWR SUDFWLFDO DSSOLFDWLRQ ,QYHQWLRQ LQ IDFW LV PHUHO\ WKH
ILUVW VWHS OHDGLQJ WR DQ HIILFLHQW DSSOLFDWLRQ RI D JRRG LGHD DQG WR EHFRPH LQQRYDWLRQ
WKH LQYHQWLRQ QHHGV WR EH WUDQVIRUPHG LQWR D XVHIXO SURGXFW RU VHUYLFH GHVLUHG E\ WKH
FRQVXPHUV
7\SHV RI LQQRYDWLRQ
:KHQ ZH WDON DERXW WKH W\SHV RI LQQRYDWLRQ WKH ILUVW GLVWLQFWLRQ WKDW FRPHV LQWR RXU
PLQGV LV WKH SURGXFW LQQRYDWLRQ DQG SURFHVV LQQRYDWLRQ 7KXV DV WKH QDPH LWVHOI
VXJJHVWV SURGXFW LQQRYDWLRQ LQYROYHV FKDQJHV LQ WKH YHU\ SURGXFWV DQG VHUYLFHV
RIIHUHG E\ WKH RUJDQL]DWLRQ ZKLOH SURFHVV LQQRYDWLRQ VLJQLILHV WKH PDQQHU LQ ZKLFK
SURGXFWV DUH SURGXFHG DQG VHUYLFHV GHOLYHUHG )XUWKHUPRUH EDVHG RQ WKH H[WHQW RI WKH
QRYHOWLHV LQFOXGHG LQ WKHP WKH SURGXFW DQG VHUYLFH LQQRYDWLRQV DUH GLYLGHG LQWR
LQFUHPHQWDO LQQRYDWLRQV DQG UDGLFDO LQQRYDWLRQV
,QFUHPHQWDO LQQRYDWLRQV VLJQLI\ VPDOOHU RU VLPSOH FKDQJHV RI WKH DOUHDG\ H[LVWLQJ
SURGXFWV DLPHG DW VDWLVI\LQJ WKH QHHG RI D ODUJH QXPEHU RI FRQVXPHUV RU DW
PLQLPL]LQJ H[SHQVHV DQG PD[LPL]LQJ SURGXFWLYLW\ DQG IOH[LELOLW\ 7KHVH LQQRYDWLRQV
DOVR LQFOXGH ERWK LQVLJQLILFDQW FKDQJHV LQ WKH ZD\ WKLQJV DUH GRQH DQG FRUUHFWLRQV RI
WKH H[LVWLQJ WHFKQRORJ\ ,QFUHPHQWDO LQQRYDWLRQV DUH PRVW FRPPRQ LQ ODUJH V\VWHPV
ϳ ϲ

