Page 106 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 106
%86,1(66 5(/$7,216 :,7+ 7+( )5$1&+,625 $
6,*1,),&$17 )$&725 ,1 7+( ,03/(0(17$7,21 $1'
'(9(/230(17 2) 7+( )5$1&+,6(' %86,1(66
/MXELVKD 1LNRORYVNL
9HUD %RVNRYVND
$EVWUDFW
'DWD UHODWHG WR WKH JURZWK RI WKH IUDQFKLVH LQ WKH ZRUOG VKRZ JUHDW VSHHG LQ WKH H[SDQVLRQ RI WKH IUDQFKLVHG
EXVLQHVV 7KH PDLQ UHDVRQ IRU WKLV LV RI FRXUVH WKH UHFRJQL]HG EHQHILWV RI XVLQJ WKLV EXVLQHVV PRGHO E\ DOO
SDUWLFLSDQWV LQ IUDQFKLVLQJ 1RWDEO\ EHQHILW RI IUDQFKLVLQJ KDYH WKH VHUYLFH IUDQFKLVH IUDQFKLVRU ZKR
H[SDQGV KLV EXVLQHVV RQ HLWKHU WKH ORFDO RU LQWHUQDWLRQDO PDUNHW RU FXVWRPHU IUDQFKLVH WKH IUDQFKLVHH ZKR
JHWV DQ LGHDO RSSRUWXQLW\ WR RSHQ KLV RZQ EXVLQHVV DFFRUGLQJ SURYHQ DQG VXFFHVVIXO EXVLQHVV FRQFHSW
)RU DOO LWV DGYDQWDJHV IUDQFKLVLQJ LV EHFRPLQJ TXLWH DWWUDFWLYH ZD\ RI VWDUWLQJ DQG UXQQLQJ D EXVLQHVV
%HFDXVH RI WKH JUHDW SRWHQWLDO LW KDV RQH FDQ H[SHFW HYHQ JUHDWHU H[SDQVLRQ 7KH DGYDQWDJHV RI ZRUNLQJ
ZLWK WKLV EXVLQHVV PRGHO IURP WKH SHUVSHFWLYH RI WKH LVVXHU RI WKH IUDQFKLVH ± WKH IUDQFKLVRU DQG HVSHFLDOO\
WKH XVHU WKH IUDQFKLVHH ZLOO HQDEOH GHWHUPLQDWLRQ RI WKH EDVLF JXLGHOLQHV RI KRZ DQ HQWUHSUHQHXU FDQ VWDUW D
VPDOO EXVLQHVV ZLWK D IUDQFKLVLQJ PRGHO 6HHLQJ WKH DGYDQWDJHV DQG GLVDGYDQWDJHV RI WKH IUDQFKLVH EXVLQHVV
DQG DVVHVVLQJ WKH DFWXDO FRQGLWLRQ RI WKH REMHFWLYH FLUFXPVWDQFHV LQ ZKLFK LW VKRXOG IXQFWLRQ ERWK IURP
OHJDO DQG ILQDQFLDO DVSHFW WKH SRWHQWLDO IUDQFKLVHH FDQ PDNH D ULJKW GHFLVLRQ WR VWDUW KLV RZQ EXVLQHVV
IUDQFKLVH $Q LPSRUWDQW IDFWRU LQ WKLV GHFLVLRQ HVSHFLDOO\ ODWHU LQ WKH EXVLQHVV GHYHORSPHQW DUH WKH EXVLQHVV
UHODWLRQVKLSV WKDW ZLOO EH HVWDEOLVKHG DQG EXLOW VWHDGLO\ EHWZHHQ IUDQFKLVRU DQG IUDQFKLVHH 5HVHDUFK
FRQGXFWHG E\ VXUYH\LQJ DQG LQWHUYLHZLQJ RI WKLUW\ IUDQFKLVHH LQ WKH 5HSXEOLF RI 0DFHGRQLD DLPHG DW
VFDQQLQJ WKH UHDO VLWXDWLRQ RI WKLV NLQG RI EXVLQHVV UHODWLRQV RI WKH IUDVKLVRU DQG IUDQFKLVHH
.H\ZRUGV IUDQFKLVH VPDOO EXVLQHVV IUDVKLVRU IUDQFKLVHH DGYDQWDJHV DQG GLVDGYDQWDJHV
,QWURGXFWLRQ
7KH FKRLFH RI IRUP IRU VWDUWLQJ D VPDOO EXVLQHVV LV WKH UHDO ILUVW FKDOOHQJH WR WKH RZQHU
DIWHU PDNLQJ WKH GHFLVLRQ RI VWDUWLQJ KLV RZQ EXVLQHVV :KHWKHU WR ODXQFK WKH
GHYHORSPHQW RI D FRPSOHWHO\ QHZ FRQFHSW RU WR FORQH D VXFFHVVIXO EXVLQHVV LV WKH
GLOHPPD WKDW WKH HQWUHSUHQHXU KDV WR VROYH EHIRUH VWDUWLQJ WKH EXVLQHVV DFWLYLWLHV
)UDQFKLVLQJ DV D IRUP RI VWDUWLQJ D VPDOO EXVLQHVV KDV WZR HOHPHQWV LQ LWV EDVH
5HSOLFDWLRQ RI DOUHDG\ GHYHORSHG DQG VXFFHVVIXO EXVLQHVV V\VWHP
/DXQFKLQJ D IRUHLJQ EXVLQHVV LGHD RI ³RQH¶V RZQ´ SUHGHWHUPLQHG
WHUULWRU\
7KH IXWXUH RZQHU RI WKH VPDOO EXVLQHVV VKRXOG XVH DOO WKH DGYDQWDJHV DULVLQJ IURP
WKH FKRLFH RI WHUULWRU\ IRU ZRUN ZKHUH DOO KLV EXVLQHVV DFWLYLWLHV VKDOO EH LPSOHPHQWHG
DQG WKURXJK KLV PRWLYDWLRQ FUHDWLYLW\ LQQRYDWLRQ DQG WDOHQW WR FUHDWH DGGHG YDOXH RI
WKH DOUHDG\ GHYHORSHG EXVLQHVV PRGHO
7KH EHVW ZD\ IRU PDNLQJ WKH ULJKW GHFLVLRQ ³SURV´ RU ³FRQV´ VWDUWLQJ D VPDOO
EXVLQHVV E\ EX\LQJ D IUDQFKLVH LV FUHDWLQJ D OLVW RI DGYDQWDJHV DQG GLVDGYDQWDJHV RI
WKLV EXVLQHVV PRGHO
/MXELVKD 1LNRORYVNL 3K' 9HUD %RVNRYVND 0 6F 8QLYHUVLW\ RI WRXULVP DQG
PDQDJHPHQW LQ 6NRSMH
ϵ ϵ

