Page 109 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 109
VWDUWLQJ SRVLWLRQ 7KLV DJDLQ VWDUWLQJ SRVLWLRQ DOORZV UHGXFLQJ WKH WLPH WR FUHDWH D
SURILW
,Q WHFKQLFDO WHUPV VPDOO EXVLQHVV UHFHLYHV RSHUDWLYH PDQXDO ZKLFK LV D GHWDLOHG
DFWLRQ SODQ ZKLFK PDLQO\ FRYHUV SDUW RI WKH GDLO\ RSHUDWLRQV RI WKH EXVLQHVV
,Q FORVH UHODWLRQ WR WKH GHYHORSPHQW RI WKH EXVLQHVV SODQ LV PRQLWRUHG HYDOXDWLRQ RI
WKH EXVLQHVV SODQ DQG EXVLQHVV SODQQLQJ )UDQFKLVLQJ ZLOO EH GLUHFWO\ LQYROYHG LQ WKH
H[DPLQDWLRQ RI WKH PHDQV RI LPSOHPHQWLQJ LWV EXVLQHVV SODQ SULPDULO\ WR HYDOXDWH
WKH UHVXOWV $SDUW IURP DQDO\]LQJ WKH SUHVHQFH WKH IUDQFKLVRU ZLOO EH LQYROYHG LQ
VKDSLQJ WKH IXWXUH RI EXVLQHVV E\ SODQQLQJ WKH SULRULWLHV IRU IXUWKHU GHYHORSPHQW DQG
JURZWK RI IUDQFKLVHH¶V VPDOO EXVLQHVV :KLOH IUDQFKLVHG V\VWHP ZLOO WU\ WR LQFRUSRUDWH
WKH SURMHFWHG DLPV RI WKH VPDOO EXVLQHVV LQWR LWV GHYHORSPHQW SURJUDP LQ RUGHU WR JHW
DV JUHDWHU VXSSRUW DV SRVVLEOH
&RQVWDQW VXSSRUW IURP WKH IUDQFKLVRU
7KH FRQVWDQW VXSSRUW WKDW WKH VPDOO EXVLQHVV UHFHLYHV EHIRUH GXULQJ DQG DIWHU VWDUWLQJ
WKH EXVLQHVV LV UHODWHG WR D FRPSOH[ SDFNDJH RI LQWHUUHODWHG EXVLQHVV VHUYLFHV DLPHG DW
SURYLGLQJ VXFFHVVIXO PDQDJHPHQW RI LQLWLDWLQJ EXVLQHVV DQG SURILW UHDOL]DWLRQ ZLWK WKH
DFTXLUHG IUDQFKLVH PRGHO
3HUPDQHQW VXSSRUW LQFOXGHV EDVLF DQG FRQWLQXRXV WUDLQLQJ FRQVWDQW SURPRWLRQ DQG
LPSURYHPHQW RI WKH TXDOLW\ RI SURGXFWV DGYLVRU\ V\VWHP GDLO\ DQG PRQWKO\ PHHWLQJV
ZLWK IUDQFKLVRU¶V H[SHUWV UHVHDUFK DQG GHYHORSPHQW PDUNHWLQJ DQG VDOHV DFFRXQWLQJ
V\VWHPV ILQDQFLDO VXSSRUW HWF
7KH W\SH RI VXSSRUW LV ODUJHO\ UHODWHG WR WKH SKDVH LQ ZKLFK WKH VPDOO EXVLQHVV LV LQ
WKDW LV LWV GHYHORSPHQW ,QLWLDOO\ VXSSRUW LV PRVWO\ DVVRFLDWHG ZLWK SURYLGLQJ WUDLQLQJ
IRU WKH SURGXFW EXVLQHVV V\VWHP PDUNHWLQJ DQG HVWDEOLVKPHQW RI WKH DFFRXQWLQJ
V\VWHP :KLOH WKH VPDOO EXVLQHVV JURZV DQG IORXULVKHV WKH IRFXV RI WKH VXSSRUW
FKDQJHV WRR $W D ODWHU VWDJH RI GHYHORSPHQW RI VPDOO EXVLQHVV IUDQFKLVLQJ HQDEOHV
VXSSRUW LQ WKH WUDLQLQJ RI RWKHU HPSOR\HHV LQ WKH SURPRWLRQ RI WKH DFFRXQWLQJ V\VWHP
LQ WKH DUHD RI FRRSHUDWLRQ DQG QHWZRUNLQJ ZLWK RWKHU IUDQFKLVHH ZKLOH UHDOL]LQJ
EURDGHU VFRSHV RI WKH IUDQFKLVH DQG H[SHULHQFH H[FKDQJH 7KH PRVW FRPPRQ IRUPV RI
VXSSRUW NQRZQ E\ WKH PRGHUQ IUDQFKLVH DUH
D 7UDLQLQJ $OO RU DOPRVW DOO IUDQFKLVH FRPSDQLHV SURYLGH WUDLQLQJ IRU WKH
EXVLQHVV WKH\ RIIHU 7KH WUDLQLQJ KDV D TXLWH VLPSOH JRDO WR SURYLGH EXVLQHVV VXFFHVV
RI WKH QHZ EXVLQHVV DQG UHGXFH WKH SRVVLELOLWLHV RI IDLOXUHV SDUWLFXODUO\ WKURXJK
HOLPLQDWLQJ WKH PLVWDNHV W\SLFDO IRU LQLWLDWLRQ RI D EXVLQHVV 3URYLGLQJ WUDLQLQJ PDLQO\
DV SDUW RI WKH IUDQFKLVHG SDFNDJH KDV LWV RZQ HFRQRPLF ORJLF EHFDXVH WKH QHZ
EXVLQHVV KDV WR EH SURILWDEOH ZKLFK OHDGV WR IUDQFKLVHH¶V VXFFHVV RQ WKH RQH KDQG DQG
IUDQFKLVRU¶V VXFFHVV DQG RI FRXUVH LQFUHDVHG SURILWV RQ WKH RWKHU
E 0DUNHWLQJ DQG VDOHV )UDQFKLVH FRPSDQ\ SD\ VSHFLDO DWWHQWLRQ WR WKH VXSSRUW
LQ PDUNHWLQJ DQG VDOHV DQG KHOS WKHLU IUDQFKLVHHV WKURXJK WKH FUHDWLRQ DQG
LPSOHPHQWDWLRQ RI ORFDO DQG QDWLRQDO DGYHUWLVHPHQWV DQG SURPRWLRQDO FDPSDLJQV LQ
RUGHU WR LPSURYH VDOHV 7KLV VXSSRUW HQDEOHV VDYLQJ VLJQLILFDQW IXQGV IRU WKH VPDOO
EXVLQHVV LQ WKH FUHDWLRQ GHYHORSPHQW DQG GLVWULEXWLRQ RI DGYHUWLVHPHQWV DQG
SURPRWLRQDO DFWLYLWLHV 7KH IUDQFKLVHH EHFRPHV SDUW RI WKH IUDQFKLVRU¶V FDPSDLJQ DQG
WKHUH LV QR QHHG WR HQJDJH DGGLWLRQDO ILQDQFLDO DQG KXPDQ UHVRXUFHV IRU WKLV SXUSRVH
$W WKH VDPH WLPH WKLV VXSSRUW HOLPLQDWHV WKH SRVVLELOLW\ RI LQIOLFWLQJ D GDPDJH WR WKH
IUDQFKLVHG EUDQG YLD LQDSSURSULDWH DQG XQFRRUGLQDWHG FRPPHUFLDO DQG SURPRWLRQDO
FDPSDLJQ HVSHFLDOO\ DW QDWLRQDO OHYHO
ϭϬϮ

