Page 112 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 112

REWDLQ  UHOHYDQW  EXVLQHVV  LQIRUPDWLRQ  DQG  H[SHULHQFH  H[FKDQJH   ZKLFK  LV  DOPRVW

                       XQWKLQNDEOH LQ DQ\ RWKHU  QRQ IUDQFKLVH  EXVLQHVV PRGHO
                             5HGXFHG ULVN RI IDLOXUH RI DQ\ QHZ EXVLQHVV EHFDXVH RI WKH SUHYLRXV H[SHULHQFH
                       RI WKH IUDQFKLVRU ZLWK RWKHU IUDQFKLVH XQLWV RU SLORW SURMHFWV  DV ZHOO DV WKH VXSSRUW RI
                       WKH VDPH IUDQFKLVHH
                          7KH GLVDGYDQWDJHV RI WKH IUDQFKLVHH DUH WKH IROORZLQJ
                              7KH  IUDQFKLVH  UHODWLRQVKLS  LV  QRW  IRU  HYHU\  W\SH  RI  HQWUHSUHQHXU  EHFDXVH  WKLV
                       UHODWLRQVKLS FRXOG EH GLIILFXOW  HVSHFLDOO\ IRU WKRVH ZLWK PRUH H[SUHVVHG HQWUHSUHQDO
                       VSLULW  ,QYHVWLQJ LQ SURYHQ DQG WHVWHG EXVLQHVV FRQFHSW FRXOG PDNH WKH HQWUHSUHQHXU
                       IHHOV OLNH D PDQDJHU RI D IRUHLJQ EXVLQHVV  7KDW LV ZK\ WKLV W\SH RI HQWUHSUHQHXUV ILQG

                       LW GLIILFXOW WR DGDSW DQG HQJDJH LQ RQH¶V V\VWHP
                             7KH IUDQFKLVH UHODWLRQVKLS DVVXPHV SHUPDQHQW FRQWURO RI WKH EXVLQHVV UXQ E\ WKH
                       IUDQFKLVHH   ,W¶V  D  UHVXOW  IURP  WKH  QHHG  IRU  PDLQWDLQLQJ  FRQVWDQW  KLJK TXDOLW\  OHYHO
                       SURGXFW   VHUYLFH  RU  LWHP    3HUPDQHQW  TXDOLW\  FRQWURO  VKRXOG  PDNH  IUDQFKLVHHV
                       XQGHUVWDQG  WKHLU  REOLJDWLRQ  WR  NHHS  WKH  UHTXLUHG  OHYHO  RI  SURGXFW  TXDOLW\   7KH
                       IUDQFKLVHH  PXVW  DFFHSW  WKLV  SHUPDQHQW  FRQWURO  DV  D  NLQG  RI  FRPSHQVDWLRQ  IRU  WKH
                       EHQHILWV  REWDLQHG  E\  HQWHULQJ  LQWR  WKH  IUDQFKLVHG  UHODWLRQ  DQG  WR  DFFHSW  WKDW  WKH
                       TXDOLWLHV DQG VWDQGDUGV DUH HVVHQWLDO IRU WKH IUDQFKLVRU
                             7KH IUDQFKLVH DJUHHPHQW LV ELQGLQJ DQG FDQ EH TXLWH UHVWULFWLYH  7KH IUDQFKLVHH
                       ZLOO EH OLPLWHG LQ
                                  7KH LPSOHPHQWDWLRQ RI FHUWDLQ EXVLQHVV SUDFWLFHV DQG V\VWHPV  IUDQFKLVHH
                             PXVW XVH SUDFWLFHV DQG V\VWHPV GHVLJQHG DQG GHYHORSHG E\ WKH IUDQFKLVRU
                                  7KH WUDQVIHU RU VDOH RI D EXVLQHVV  IUDQFKLVHH PXVW REWDLQ DQ DSSURYDO E\
                             WKH IUDQFKLVRU LQ FDVH \KHRX ZDQWV WR VHOO KLV EXVLQHVV  6HOOLQJ WKH ULJKW WR XVH
                             RI WKH IUDQFKLVH WR DQRWKHU FDQ KDSSHQ RQO\ ZLWK SHUPLVVLRQ E\ WKH IUDQFKLVRU
                             L H  DIWHU WKH IUDQFKLVRU JHWV HQRXJK JXDUDQWHHV WKDW WKH IXWXUH IUDQFKLVHH ZLOO
                             IXOO\ PHHW WKH FULWHULD VWLSXODWHG LQ WKH IUDQFKLVH DJUHHPHQW
                                   7KH  DSSHDUDQFH  RI  WKH  EXVLQHVV  LWVHOI   IUDQFKLVHH  PXVW  VWDQGDUGL]H  KLV
                             EXVLQHVV¶ DSSHDUDQFH DFFRUGLQJ WKH VWDQGDUGV IRU IUDQFKLVHH¶V DSSHDUDQFH ZLWK
                             VPDOO FKDQFHV RI FUHDWLYLW\
                          7KH IUDQFKLVHH  PXVW UHVSHFW DQG LPSOHPHQW LQVWUXFWLRQV DQG REMHFWLYHO\ WKHUH LV
                       QRW PXFK URRP IRU LPSURYLVDWLRQ DQG FUHDWLYLW\
                             7KH IUDQFKLVHH LV SDUW RI WKH IUDQFKLVHG V\VWHP DQG DV VXFK VKDUHV DOO WKH JRRG
                       DQG EDG LQIOXHQFHV WR ZKLFK WKH SDUHQW FRPSDQ\ LV H[SRVHG  $V WKH JRRG UHSXWDWLRQ RI
                       WKH IUDQFKLVHG EUDQG SRVLWLYHO\ DIIHFWV WKH IUDQFKLVHH  WKH IUDQFKLVRU¶V HYHQWXDO LVVXHV
                       EHFRPH IUDQFKLVHH¶V LVVXHV WRR  ,I WKH SDUHQW IUDQFKLVH FRPSDQ\ IDFHV ZLWK GLIILFXOW
                       SUREOHPV  LW LV PRUH WKDQ REYLRXV WKDW WKH IUDQFKLVHH ZLOO VXIIHU EHFDXVH RI WKH FORVH
                       FRQQHFWLRQ
                          %HVLGHV  REMHFWLYH  IDFWRUV  DIIHFWLQJ  WKH  RSHUDWLRQ  RI  WKH  SDUHQW  FRPSDQ\   ZKLFK
                       HQGDQJHU  WKH  RSHUDWLRQV  RI  WKH  IUDQFKLVHH   WKH  ZRUN  RI  WKH  IUDQFKLVHH  FRXOG  EH
                       MHRSDUGL]HG E\ VXEMHFWLYH  FRPSDQ\  IDFWRUV  )RU H[DPSOH  WKH SROLF\ RI SULFHV DQG





                       ϯ
                        'DYH 7KRPDV DQG 6HLG 0LFKDHO  )UDQFKLVLQJ IRU 'XPPLHV  :LOH\ 3XEOLVKLQJ ,QF
                       +RERNHQ        S
                          6KLYHOO .LUN  %DQQLQJ .HQW  7KH )UDQFKLVH .LW  0F*UDZ +LOO ,QF  1HZ <RUN
                       S



                                                            ϭϬϱ
   107   108   109   110   111   112   113   114   115   116   117