Page 30 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 30
9$/25,=$7,21 2) 7+( *$/,&+1,. :('',1* )(67,9$/ ,1
25'(5 72 (15,&+ 0$&('21,$¶6 7285,67 2))(5
0DULQD 6WRMPLURYD
-XOLMDQD 3HWURYVND
-RYR 5DWNRYLF
$%675$&7
&XOWXUDO KHULWDJH LV RQH RI WKH PRVW LPSRUWDQW YDOXHV WKDW FDQ FRQWULEXWH WR HQULFK WKH WRXULVW RIIHU LQ HDFK VWDWH ,Q
WKLV UHJDUG WKH PDQLIHVWDWLRQV DV SDUW RI WKH FXOWXUDO KHULWDJH DUH DQ LPSRUWDQW HOHPHQW DV D WRXULVW DWWUDFWLRQ WKDW
FRXOG EH PRWLYH IRU VHOHFWLQJ D GHVWLQDWLRQ 7RXULVW YDORUL]DWLRQ LV WKH VWDUWLQJ SRLQW IRU SODQQLQJ WKH WRXULVWLF
SURGXFW DLPHG DW WRXULVP GHYHORSPHQW RI D GHVWLQDWLRQ
,Q WKH SDSHU 9DORUL]DWLRQ RI WKH *DOLFKQLN :HGGLQJ )HVWLYDO LQ RUGHU WR HQULFK 0DFHGRQLD¶V WRXULVW RIIHU
ZDV PDGH D FRPSOHWH DQDO\VLV RI WKH PDQLIHVWDWLRQ HVSHFLDOO\ DQWKURSRJHQLF YDOXHV LWV SRWHQWLDO DQG
SDUWLFLSDWLRQ LQ WKH WRXULVP PDUNHW RI WKH FRXQWU\ LWV LPSDFW RQ WKH HFRQRPLF GHYHORSPHQW RI WKH VLWH WKH LPSDFW
RI WKH LQWHU UHODWLRQVKLS EHWZHHQ 6WDWH +HULWDJH LQWHUQDWLRQDO VWDQGDUGV ORFDO FRPPXQLW\ 7KLV SDSHU SURYLGHV D
IRXQGDWLRQ IRU IXUWKHU DQG PRUH HIILFLHQW YDORUL]DWLRQ RI WKLV HYHQW DV D XQLTXH WRXULVW DWWUDFWLRQ RI GRPHVWLF DQG
IRUHLJQ WRXULVP PDUNHW $UJXPHQWV LQ WKH 3DSHU DUJXHG WKHVLV WKDW WKH PDQLIHVWDWLRQ KDV WKH SRWHQWLDO WR EHFRPH
WKH PRVW LPSRUWDQW HOHPHQW LQ FKRRVLQJ D WRXULVW GHVWLQDWLRQ WR SRWHQWLDO WRXULVWV DQG FRPSHWLWLYH WRXULVW RIIHU RI
WKH FRXQWU\ 7KH JRDO LV WR GHWHUPLQH WKH UHDVRQV IRU WKH VPDOO SDUWLFLSDWLRQ RI WKH WRXULVP SRWHQWLDO LQ WKH WRXULVP
PDUNHW RI WKH FRXQWU\ WR GHWHUPLQH LWV PHDQLQJ DQG FXOWXUDO DQG KLVWRULFDO YDOXH DQG WR SURYLGH SHUVSHFWLYHV IRU
JUHDWHU LQFOXVLRQ RI WKH HYHQW LQ WKH SODQQLQJ RI WRXULVW RIIHU WKDW ZLOO DFFRPSOLVK WKH FRPSHWLWLRQ SUHFHGHQFH RYHU
WKH HQYLURQPHQW
7KLV SDSHU SUHVHQWV DQ DFWLRQ UHVHDUFK FRQGXFWHG RQ WKH PDQLIHVWDWLRQ RI D UHSUHVHQWDWLYH VDPSOH RI
UHVSRQGHQWV YLVLWRUV RI WKH HYHQW
.H\ZRUGV YDORUL]DWLRQ FXOWXUDO WRXULVP HYHQWV *DOLFKQLN :HGGLQJ )HVWLYDO WRXULVW SRWHQWLDO WRXULVW DWWUDFWLRQ
HYHQW FRPSHWLWLYH DGYDQWDJH
,QWURGXFWLRQ
*OREDOL]DWLRQ RI WKH WRXULVW PDUNHW KDV EHHQ PRYLQJ LQ VWHS ZLWK WKH RYHUDOO JOREDO
SURFHVVHV WKDW LPSOLHV WKH QHHG IRU FKDQJH DQG H[SDQGLQJ WKH RIIHU E\ LQVHUWLQJ QHZ
XSGDWHV RI H[LVWLQJ WUDYHO GHVWLQDWLRQV 0RGHUQ WRXULVWV ZKHQ FKRRVLQJ D GHVWLQDWLRQ DUH
GHPDQGLQJ SHUVRQDO H[SHULHQFH DWWUDFWLYH DQG TXDOLW\ HYHQWV WR MXVWLI\ WKH WLPH DQG PRQH\
VSHQW RQ WUDYHO ZKLFK LQ WKH VDPH WLPH ZLOO PHHW WKHLU H[SHFWDWLRQV ,Q WKH ODVW WZR
GHFDGHV FXOWXUDO WRXULVP DV D IRUP DQG QLFKH PDUNHW RI WRXULVP KDV UHFHLYHG FRQVLGHUDEOH
DWWHQWLRQ 5LFKDUGV SHUXVHG QDWLRQDO DQG UHJLRQDO JRYHUQPHQW WRXULVP
SROLFLHV LQ (XURSH LQ WKH SDVW \HDUV DQG IRXQG WKDW KHULWDJH WRXULVP 9RQJ
2Q WKH RWKHU KDQG JOREDOL]DWLRQ WKUHDWHQV WKH VXUYLYDO RI FXOWXUDO FKDUDFWHULVWLFV DV
YDOXHV LQ RQH VSDFH 7KURXJK VXSSRUW DQG LQYROYHPHQW DW WKH HYHQWV DV RUJDQL]HG HYHQWV LQ
WKH GHYHORSPHQW RI FXOWXUDO WRXULVP WKLV GDQJHU LV PLQLPDO DQG WKHVH XQLTXH YDOXHV DUH
ϵ 0DULQD 6WRMPLURYD 0 6F 7HDFKLQJ $VVLVWDQW -XOLMDQD 3HWURYVND 0 6F 7HDFKLQJ
$VVLVWDQW DQG -RYR 5DWNRYLF 0 6F 7HDFKLQJ $VVLVWDQW )DFXOW\ RI 7RXULVP 8QLYHUVLW\
RI 7RXULVP DQG 0DQDJHPHQW LQ 6NRSMH %OYG 3DUWL]DQVNL 2GUHGL 6NRSMH
5HSXEOLF RI 0DFHGRQLD P VWRMPLURYD#XWPV HGX PN
Ϯ ϯ

