Page 166 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 166
&XPXODWLYHO\ VSHDNLQJ RI WKH FRPSDQLHV ZKR VDLG WKH\ KDYH RU XVH FHUWDLQ
SURGXFWLRQ HTXLSPHQW DQG PDFKLQHU\ DUH ZRUNLQJ RQ WKH PRVW PRGHUQ WHFKQRORJ\
QRW ROGHU WKDQ \HDUV 7KDW LQ LWVHOI VKRZV WKDW WKH\ LQYHVW LQ WKH DSSOLFDWLRQ RI QHZ
WHFKQRORJLHV ZKLFK LV DOVR D SUHFRQGLWLRQ IRU DFKLHYLQJ D FRPSHWLWLYH DGYDQWDJH
$OO VXUYH\HG FRPSDQLHV VDLG WKDW WKH\ KDYH WKHLU RZQ GLVWLQFWLYH SURGXFW
SURGXFWV EUDQGV WKDW DUH H[SRUWHG DQG WKDW FRPSHWH LQ WKH JOREDO FRPSHWLWLYH
PDUNHW LW FDQ EH FRQFOXGHG WKDW LQYHQWLYHQHVV DQG LQQRYDWLRQ LQ WKH FUHDWLRQ DQG
GHYHORSPHQW RI RZQ EUDQGV LV D VLJQLILFDQW FRPSHWLWLYH FKDUDFWHULVWLF RI WKHVH
FRPSDQLHV
$GGLWLRQDOO\ WKH OHYHO RI LWV WHFKQRORJLFDO UHDGLQHVV WKH FRPSDQLHV FRQILUPHG E\
WKH UHSOLHV WR WKH WKLUWHHQ TXHVWLRQ ZKHUH UHSRUWHG WKDW EXVLQHVV SURFHVVHV DUH
PDQDJHG XVLQJ DQ LQWHJUDWHG VRIWZDUH VROXWLRQ (53 (QWHUSULVH 5HVRXUFH 3ODQQLQJ
$QG DFFRUGLQJ WR WKH DJJUHJDWH UHVSRQVHV WR WKH ODVW TXHVWLRQV WK DQG WK RI
WKLV VHW RI TXHVWLRQV WKDW DUH GLUHFWO\ UHODWHG WR WKH HGXFDWLRQDO OHYHO RI WKH
PDQDJHPHQW VWUXFWXUH LW FDQ EH FRQFOXGHG WKDW WKH FRPSDQLHV YDOXH DQG SRVLWLRQ WKH
NQRZOHGJH DQG H[SHUWLVH HVSHFLDOO\ RI WKH PDQDJHPHQW WHDP 1DPHO\ VDLG WKH\
KDYH HPSOR\HG 3K'V DQG PDVWHUV ZRUNLQJ RQ UHOHYDQW SRVLWLRQV UHODWHG WR WKHLU
DFDGHPLF DQG VFLHQWLILF WLWOHV
,Q WKH GLVSOD\ EHORZ DV DQ LOOXVWUDWLRQ RI WKH SDUWLFXODU PDUNHW SRVLWLRQLQJ RI WKH
VXUYH\HG FRPSDQLHV DUH VKLIWLQJ WKHLU UHVSRQVHV IRU WKH ILQDQFLDO LQGLFDWRUV ZKLFK DUH
H[SUHVVHG DV PHDQ YDOXHV DQG LQGLFDWH WKH IROORZLQJ
5HYHQXHV IURP H[SRUWV LQ WKH ODVW \HDUV KDYH UHFRUGHG FRQWLQXRXV JURZWK LQ
WHUPV RI UHYHQXH IURP WKH GRPHVWLF PDUNHW 2QFH WKHLU SURGXFWV DUH H[SRUWHG ZLWK D
SURQRXQFHG WHQGHQF\ PHDQV WKDW WKH\ DUH FRPSHWLWLYH DQG DFFHSWDEOH RQ WKH RSHQ
PDUNHW
+DYH D FRQWLQXRXV JURZWK LQ RYHUDOO UHYHQXHV DW DQ DYHUDJH UDWH RI
7KHLU LQYHVWPHQWV LQ LQQRYDWLRQ DQG LQWURGXFLQJ RI LQQRYDWLYH DSSURDFKHV LQ WKH
ZRUN UHFRUGHG DQ DYHUDJH UDWH RI ZKLFK UHFRJQL]HG DFFRUGLQJ WR WKH UHSRUWV RI
WKH :() JOREDO FRPSHWLWLYHQHVV UDQNV XV LQ WKH WRS RI WKH 6RXWKHDVW (XURSH
+DYH DQ DYHUDJH UDWH RI ZLWK D JURZLQJ WHQGHQF\ WR LQYHVW LQ QHZ
WHFKQRORJLHV DQG HTXLSPHQW ZKLFK PHDQV WKDW WKH\ PRGHUQL]H UDSLGO\ FDWFKLQJ XS
ZLWK WKH GHYHORSHG (XURSHDQ WHFKQRORJ\ FRPSDQLHV WR DFKLHYH WKH GHVLUHG
FRPSHWLWLYH DGYDQWDJH
7KH FRPSDQLHV IURP \HDU WR \HDU DUH VLJQLILFDQWO\ LQFUHDVLQJ WKH SHUFHQWDJH LQ
FRQWLQXRXV LQYHVWPHQW LQ UDLVLQJ WKH VNLOOV DQG NQRZOHGJH RI WKHLU HPSOR\HHV DQG
LQYHVW LQ WUDLQLQJ FRDFKLQJ DQG SURIHVVLRQDO GHYHORSPHQW DYHUDJH RI WKHLU
LQFRPH DQG DOVR WKH\ UHFRUG D UDWH RI LQ DSSURSULDWLRQV IRU GLUHFW VWLPXODWLRQ
DQG PRWLYDWLRQ RI WKH HPSOR\HHV WDNLQJ WKHP LQ D OLQH RI DGYDQFHG FRPSDQLHV WKDW
EDVH WKHLU HFRQRPLF GHYHORSPHQW RQ NQRZOHGJH DQG PRWLYDWHG KXPDQ UHVRXUFHV
,Q WKH SURPRWLRQ DQG SUHVHQWDWLRQ FUHDWLQJ RI FRQWHPSRUDU\ ORRN RI WKHLU EUDQGV
DQG LQFUHDVH RI WKHLU FRPSHWLWLYHQHVV WKH FRPSDQLHV LQ WKH ODVW \HDUV KDYH D
FXPXODWLYH DYHUDJH UDWH RI RI GLUHFW LQYHVWPHQWV
0RYHPHQW RI UHYHQXHV IURP WKH GRPHVWLF PDUNHW DQG H[SRUWV IRU WKH SHULRG
LV VKRZQ LQ 7DEOH ZKLOH WKH WRWDO UHYHQXH JURZWK LQ WKH ODVW \HDUV LV VKRZQ
WK
LQ 7DEOH
ϭϱϵ

