Page 169 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 169
GR LW LQ WKH UHJXODU TXDUWHUO\ VHPL DQQXDO DQG DQQXDO F\FOHV DQG WKDW WKH\ PDNH D
UHYLVLRQ ZKHQ FHUWDLQ FKDQJHV RFFXU RU LI DSSHDU DGGLWLRQDO XQSODQQHG QHHGV
$FFRUGLQJ WR WKH UHVSRQVHV RI WKH WZHQW\ VL[WK DQG WZHQW\ VHYHQWK TXHVWLRQV FDQ
EH VDLG WKDW DW RI VXUYH\HG FRPSDQLHV GXULQJ WKH SUHSDUDWLRQ RI EXVLQHVV SODQV LV
LQFOXGHG D ODUJHU JURXS RI UHVSRQVLEOH SHRSOH PDQDJHUV RI GLYLVLRQV GHSDUWPHQWV DQG
GLUHFWRUDWHV L H RI WKH VXUYH\HG FRPSDQLHV UHSRUWHG WKDW WKH EXVLQHVV SODQ DQG LWV
SDUDPHWHUV LV SUHVHQWHG WR DOO HPSOR\HHV ZKLOH SRLQWHG RXW WKDW WKH FRQWHQW DQG
H[SHFWDWLRQV RI WKH EXVLQHVV SODQV DUH SUHVHQWHG RQO\ WR WKH UHVSRQVLEOH ± PHPEHUV RI
WKH PDQDJHPHQW WHDP
+RZHYHU WKH PRVW VLJQLILFDQW FRQFOXVLRQV WKDW FRQILUP WKH LPSDFW RI WKH EXVLQHVV
SODQ RQ DFKLHYLQJ FRPSHWLWLYHQHVV FDQ EH VHHQ IURP WKH DQVZHUV WR WKH IROORZLQJ
TXHVWLRQV
1DPHO\ WR WKH WZHQW\ HLJKWK TXHVWLRQ DOO VXUYH\HG FRPSDQLHV VDLG WKDW WKH\
EHOLHYH LQ WKH XVHIXOQHVV RI WKH EXVLQHVV SODQ DQG LQ WHUPV RI WKDW WR FORVHO\ GHWHUPLQH
LQ ZKLFK VHJPHQWV WKH\ UHFRJQL]H WKDW XWLOLW\ LQ WKH WZHQW\ QLQWK TXHVWLRQ H[SUHVVHG
LQ PHDQ YDOXHV WKH\ SRLQWHG RXW
*LYHV D GHWDLOHG RYHUYLHZ RI WKH FXUUHQW VWDWH YHUVXV SODQQHG UHVXOWV
3URYLGHV SUDFWLFDO DFKLHYHPHQW RI WKH GHVLUHG JRDOV
6HWV DQG SURYLGHV WKH FRPSHWLWLYH SRVLWLRQ DOORZV FRPSHWLWLYH JURZWK RI WKH
FRPSDQ\
6KRZV WKH FRQGLWLRQV RI XWLOL]DWLRQ DQG GHYHORSPHQW RI WKH ZRUNIRUFH
+DV D NH\ LQIOXHQFH RQ WKH UHDOL]DWLRQ RI WKH SODQQHG JURZWK DQG HQWHUSULVH
GHYHORSPHQW
'HVLJQV DQG PRQLWRUV WKH GHYHORSPHQW DQG WKH SURJUHVV RI WKH WHFKQRORJLFDO
SURFHVV
,QWHUFHSW WKH ULVNV
3URYLGHV DJLOLW\ DQG DGDSWDWLRQ RI WKH FRPSDQ\ WR WKH FKDQJHV
,Q RUGHU WR FKHFN ZKHWKHU WKH ZRUNLQJ DFFRUGLQJ WR EXVLQHVV SODQ KDV DQ\
QHJDWLYLW\ WR WKH ZRUNLQJ RI WKH FRPSDQ\ ZH VHW WKH IROORZLQJ WKLUW\ TXHVWLRQ WR
ZKLFK
VDLG WKDW GLVDGYDQWDJHV DUH QHJOLJLEOH FRPSDUHG WR WKH EHQHILWV
VDLG WKH\ ZHLJKHG GRZQ E\ ODUJH EXUHDXFUDF\
LQFUHDVHV WKH VWUHVV LQ ZRUN
RQO\ LQGLFDWHG WKDW WKH\ VXIIHU FHUWDLQ EXGJHWDU\ OLPLWDWLRQV
7DNLQJ LQWR FRQVLGHUDWLRQ WKDW WKH TXHVWLRQQDLUH LV ILOOHG RXW E\ WKH RZQHUV RU
&(2V RI KXQGUHG 0DFHGRQLDQ FRPSDQLHV LQ ODVW TXHVWLRQ LV FKHFNHG WKHLU GLUHFW OLQN
ZLWK WKH NH\ SULQFLSOHV RI PDQDJHPHQW DFFRUGLQJ WR SUH SUHSDUHG EXVLQHVV SODQ DQG
ZHUH UHFHLYHG WKH IROORZLQJ DQVZHUV
RI H[HFXWLYHV RU RZQHUV ZKHQ PDNLQJ VWUDWHJLF GHFLVLRQV DUH RIWHQ JXLGHG
E\ LQGLFDWRUV RI WKH EXVLQHVV SODQ
VDLG WKH\ XVH SHUVRQDO PDQDJHULDO DQG H[SHULHQWLDO LQWXLWLRQ EXW DOVR UHO\ RQ
WKH SDUDPHWHUV GHULYHG IURP WKH EXVLQHVV SODQ DQG
2QO\ RQH H[HFXWLYH PDQDJHU SRLQWHG RXW WKDW LQ PDNLQJ VWUDWHJLF GHFLVLRQV LV
JXLGHG E\ WKHLU RZQ PDQDJHULDO LQWXLWLRQ
&RQFOXVLRQ
7KH SULQFLSOHV RI SODQQLQJ WKH UROH DQG WKH LPSRUWDQFH RI WKH EXVLQHVV SODQ IURP WKH
UHVXOWV RI WKH VXUYH\ ZH FDQ FRQFOXGH WKDW XVLQJ WKH EXVLQHVV SODQ DQG DGKHULQJ WR LWV
ϭϲϮ

