Page 171 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 171

3266,%,/,7,(6 )25 $33/,&$7,21 2) 02'(51
                                                      $3352$&+(6
                                      2) /($'(56+,3 ,1 1856,1* +20(6

                                                                                        6RQMD 7DOHYVND  06F
                                                                                  0LUMDQD 5DGHYVND  06F



                        $EVWUDFW

                        7KH PRWLYH IRU ZULWLQJ D UHVHDUFK SDSHU WLWOHG ³3RVVLELOLWLHV IRU DSSOLFDWLRQ RI PRGHUQ
                        DSSURDFKHV RI OHDGHUVKLS LQ QXUVLQJ KRPHV´  RULJLQDWHV  IURP WKH ORQJ WHUP SUREOHPV
                        LQ RXU VRFLHW\  ZKLFK UHVXOWV IURP  FHUWDLQ DPELJXLWLHV LQ RXU KHDOWK V\VWHP  HVSHFLDOO\
                        LQ WKH SDUW WKDW UHIHUV WR WUHDWPHQW DQG WDNLQJ FDUH RI ROG SHRSOH LQ QXUVLQJ KRPHV LQ
                        WKH FRXQWU\ DQG WKH RUJDQL]DWLRQDO VHWWLQJ RI WKH PDQDJHPHQW RI WKHVH QXUVLQJ KRPHV
                        DV  ZHOO  DV  WKH  PRVW  LPSRUWDQW  VHJPHQW  DQG  WKDW    LV  WKH  OHDGHUVKLS  VNLOOV  DQG
                        FRPSHWHQFHV RI WKH HPSOR\HG  ZKR DUH RQ OHDGLQJ SRVLWLRQV  ZKLFK DUH QHFHVVDU\ IRU
                        HIILFLHQW PDQDJHPHQW RI WKH QXUVLQJ KRPHV

                        .H\  ZRUGV   OHDGHUVKLS   OHDGHUVKLS  FRPSHWHQFHV   OHDGHUVKLS  FDSDELOLWLHV   QXUVLQJ
                        KRPHV  FDUH  HIIHFWLYH OHDGHU  KHDOWK VHFWLRQ  KHDOWK LQVWLWXWLRQV


                           ,QWURGXFWLRQ

                        +HDOWK VHFWLRQ WRGD\ DFWV LQ D G\QDPLF VXUURXQGLQJ ZKLFK LPSOLHV WKH QHFHVVLW\ IRU
                        YHU\  IUHTXHQW  FKDQJHV  ZKLFK  EDVLF  DLP  LV  FRQWLQXRXV  SURPRWLRQ  DQG  DGMXVWPHQW  RI
                        ODUJHU    FKDOOHQJHV   7KH  FKDOOHQJHV  UHVXOW  IURP  LQFUHDVHG  QHFHVVLWLHV   GHVLUHV  DQG
                        GHPDQG  RI  WKH  EHQHILFLDULHV  WKDW  QXUVLQJ  KRPHV    RIIHU  IURP  RQH  VLGH   EXW  DOVR  WKH
                        HPSOR\HHV  IXQGV DQG HWF  7KH FKDQJHV FDQ EH FDXVHG E\ WKHPVHOYHV LQGHSHQGHQWO\ RI
                        RXU  LQIOXHQFH   DOWKRXJK LQ WKDW FDVH WKHUH DUH QR FKDQFHV IXWXUH WR EH  LQFOLQHG WR XV
                        WKDW LV WKH ZDQWHG LPDJH WR EH DFKLHYHG DQG WKDW LV ZK\ OHDGHU LV QHHGHG
                            ,GHDV DUH QHFHVVDU\ QR PDWWHU RI WKH ULVN DQG SULFH  &ODVVLFDO DSSURDFKHV WRZDUGV
                        OHDGHUVKLS DUH PRVW FRPPRQO\ IRXQG LQ KHDOWK VHFWLRQ ZKHUH WKHUH DUH DOVR WKH QXUVLQJ
                        KRPHV  WKDW LV WKH KRPHV IRU WUHDWPHQW DQG FDUH RI ROG DQG H[KDXVWHG SHRSOH  6WLOO
                        OHDGHUVKLS DV SKHQRPHQRQ IROORZV WKH WHQGHQF\ RI FRQVWDQW SURPRWLRQ DQG FRQWLQXRXV
                        VWXG\LQJ   VR  LW  LV  FRQVWDQWO\  VHDUFKHG  IRU  QHZ  DSSURDFKHV  DQG  FRQFHSWV  ZKLFK
                        DSSOLFDWLRQ  FDQ      FRQQHFW  WKLV  LQVWLWXWLRQ  VWURQJO\  WR  WKH  LQFUHDVHG  GHPDQGV  RI  WKH
                        EHQHILFLDULHV  7KH OHDGHU  VWULYHV WRZDUGV WKH VXFFHVV WKLQNV DV ZLQQHU   VR FRQVWDQWO\
                        VHHNV QHZ DQG DW WKH VDPH WLPH  GHVWUR\V WKH DOUHDG\ H[LVWLQJ FRQFHSWV  UHJDUGOHVV RI
                        WKH  IDFW  WKDW  QHZ  FRQFHSWV  DUH  YHU\  IUHTXHQWO\    HQWUXVWHG  DQG  VHHP  KDUGO\  WR  EH
                        DSSOLFDEOH  LQ  SUDFWLFH     EXW  KH  VHHV  D  FKDQFH  IRU  ORQJ WHUP  JURZWK  DQG  LQVWLWXWLRQ
                        GHYHORSPHQW





                                                             ϭϲϰ
   166   167   168   169   170   171   172   173   174   175   176