Page 178 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 178
8QHWKLFDO EHKDYLRU DQG UXWKOHVV VHOI LQWHUHVW PD\ OHDG WR FROOHFWLYH GLVDVWHU
EHFDXVH ZKHQ RQH RU PRUH FRPSDQLHV PDNH D SURILW IURP XQHWKLFDO EHKDYLRU WKH\
ZLWKGUDZ RWKHU FRPSDQLHV WR EHKDYH LQ WKH VDPH ZD\ SD\LQJ QR DWWHQWLRQ WR WKH
HIIHFWV RI WKHLU DFWLRQV RQ RWKHUV DQG RQ VRFLHW\ LQ JHQHUDO
2Q WH RWKHU KDQG ZKHQ FRPSDQLHV EHKDYH HWKLFDOO\ LW HQFRXUDJHV RWKHU EXVLQHVV
SDUWQHUV WR EHKDYH VR LQ DOO VSKHUHV RI DFWLYLW\ )RU H[DPSOH ZKHQ RZQHUV SUHIHU
HWKLFDO EHKDYLRU WRZDUG HPSOR\HHV LW LV PRUH OLNHO\ WKDW PDQDJHUV DQG HPSOR\HHV ZLOO
EHKDYH HWKLFDOO\ ZLWK WKHLU FXVWRPHUV DQG EXVLQHVV SDUWQHUV
)LJXUH &RPSDQ\¶V VWDNHKROGHUV
.HHSLQJ SURSHU HWKLFDO FRQFHUQ IRU WKH VWDNHKROGHUV DQG WKHLU QHHGV DQG
H[SHFWDWLRQV LV QHFHVVDU\ IRU VSUHDGLQJ SRVLWLYH FOLPDWH LQ DOO GLUHFWLRQV
'LIIHUHQW JURXSV RI VWDNHKROGHUV LQ D VHQVH SUHVHQW D VRFLDO DSSURYDO WR WKH
FRPSDQLHV WR H[LVW DQG GHYHORS DFKLHYLQJ WKHLU RZQ JRDOV
ϭϳϭ
