Page 183 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 183
3URFHVVLQJ WKH UHVSRQVHV WR WKH VHFRQG TXHVWLRQ REWDLQHG VHSDUDWHO\ IURP ERWK
JURXSV RI UHVSRQGHQWV PDQDJHU DQG HPSOR\HHV FLWL]HQV JRYHUQPHQWV DQG RWKHU
LQGLYLGXDOV WKH IROORZLQJ UHVXOWV ZHUH UHFRUGHG
2
2
ɯ WDEXODU YDOXH ɯ FDOFXODWHG YDOXH
& FDOFXODWHG
7KH SUHVHQWHG UHVXOWV UHIOHFW LQFRRUGLQDWLRQ LQ WKH DQVZHUV EHWZHHQ WKH JURXSV RI
UHVSRQGHQWV DQG ORZ FRUUHODWLRQ EHWZHHQ WKHLU VWDWHPHQWV
6LPLODU UHVXOWV ZHUH REWDLQHG ZLWK WKH WKLUG TXHVWLRQ $UH WKH FRPSDQ\¶V SURGXFWV
FKDUDFWHUL]HG E\ JRRG TXDOLW\ DSSURSULDWH SULFH DQG YDOXH IRU WKH FRQVXPHUV"
H[SUHVVHG E\ WKH IROORZLQJ ILJXUHV
2
2
ɯ WDEXODU YDOXH ɯ FDOFXODWHG YDOXH
& FDOFXODWHG
7DEOH $UH WKH FRPSDQ\¶V SURGXFWV FKDUDFWHUL]HG E\ JRRG TXDOLW\ DSSURSULDWH
SULFH DQG YDOXH IRU WKH FRQVXPHUV
2EWDLQHG UHVSRQVHV
4XHVWLRQ 2IIHUHG &RQVXPHUV FOLHQWV
UHVSRQVHV 0DQDJHUV HWF
9DOXH 9DOXH
$UH WKH FRPSDQ\¶V
SURGXFWV FKDUDFWHUL]HG E\ <HV
JRRG TXDOLW\ DSSURSULDWH 1R
SULFH DQG YDOXH IRU WKH 1R DQVZHU
FRQVXPHUV 7RWDO
2
&DOFXODWHG YDOXH RI x WHVW
)LJ $UH WKH FRPSDQ\¶V SURGXFWV FKDUDFWHUL]HG E\ JRRG TXDOLW\
DSSURSULDWH SULFH DQG YDOXH IRU WKH FRQVXPHUV"
ϭϳϲ

