Page 180 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 180
)LJXUH 3\UDPLG RI FRUSRUDWH VRFLDO UHVSRQVLELOLW\
3KLODQWKURSLF UHVSRQVLELOLWLHV
%H D JRRG FRUSRUDWH FLWL]HQ
&RQWULEXWH UHVRXUFHV WR WKH FRPPXQLW\ ,PSURYH TXDOLW\ RI OLIH
(WKLFDO UHVSRQVLELOLWLHV
%H HWKLFDO
2EOLJDWLRQ WR GR ZKDW LV ULJKW MXVW DQG IDLU $YRLG KDUP
/HJDO UHVSRQVLELOLWLHV
2EH\ WKH ODZ
/DZ LV VRFLHW\¶V FRGLILFDWLRQ RI ULJKW DQG ZURQJ 3OD\ E\ WKH UXOHV RI WKH
JDPH
(FRQRPLF UHVSRQVLELOLWLHV
%H SURILWDEOH
7KH IRXQGDWLRQ XSRQ ZKLFK DOO RWKHU UHVW
(WKLFDO UHVSRQVLELOLW\ LQYROYHV WKH FRPSOLDQFH WR QRUPV VWDQGDUGV YDOXHV DQG
H[SHFWDWLRQV ZKLFK WKH EXVLQHVVHV HPSOR\HHV VKDUHKROGHUV FXVWRPHUV DQG WKH
FRPPXQLW\ EHOLHYH WKDW DUH IDLU MXVW DQG FRQVLVWHQW ZLWK WKH PRUDO ULJKWV RI
VWDNHKROGHUV
$QRWKHU FRPSRQHQW RI VRFLDO UHVSRQVLELOLW\ LV WKH YROXQWDU\ GLVFUHWLRQDU\ RU
SKLODQWKURSLF UHVSRQVLELOLW\ 7KLV UHVSRQVLELOLW\ UHIOHFWV WKH H[SHFWDWLRQV WKDW VRFLHW\
KDV IURP WKH FRPSDQLHV *HQHUDOO\ VSHDNLQJ FRPSDQLHV WKDW UHVSHFW FRUSRUDWH VRFLDO
UHVSRQVLELOLW\ DQG DSSO\ LW LQ SUDFWLFH SHUFHLYH WKH S\UDPLG DV D ZKROH 7KH\ DUH
IRFXVHG RQ ILQGLQJ WKH ZD\V WR EH LQYROYHG LQ GHFLVLRQV SROLFLHV DFWLYLWLHV DQG
SUDFWLFHV WKDW FRQWULEXWH VLPXOWDQHRXVO\ WR DOO IRXU FRPSRQHQWV 7KXV WKH FRUSRUDWH
VRFLDO UHVSRQVLELOLW\ PHDQV VLPXOWDQHRXV IXOILOOPHQW RI WKH HFRQRPLF OHJDO HWKLFDO
DQG SKLODQWKURSLF UHVSRQVLELOLW\
(PSLULFDO UHVHDUFK
7KH DLP RI LQYHVWLJDWLRQ ZDV WR ORRN DW WKH DWWLWXGH WRZDUGV HWKLFDO QRUPV DQG VRFLDO
UHVSRQVLELOLW\ LQ VRPH FRPSDQLHV DQG EXVLQHVV 7KH K\SRWKHVLV ZDV EDVHG RQ WKH
FODLP WKDW DGKHUHQFH WR HWKLFDO VWDQGDUGV DQG FRUSRUDWH VRFLDO UHVSRQVLELOLW\ KDV D
SRVLWLYH HIIHFW RQ WKHLU ORQJ WHUP VXUYLYDO DQG GHYHORSPHQW
7R IXOILOO WKH REMHFWLYHV D SROO ZDV FRQGXFWHG DQG VWDWLVWLFDO SURFHVVLQJ RI GDWD
ZDV PDGH
7KH QXPEHU RI GLVWULEXWHG TXHVWLRQQDLUHV ZDV EXW IXOO\ DQVZHUHG DQG YDOLG IRU
IXUWKHU SURFHVVLQJ ZHUH E\ PDQDJHUV DQG E\ HPSOR\HHV DQG RWKHU
UHVSRQGHQWV FXVWRPHUV DQG ORFDO DXWKRULWLHV
6WDWLVWLFDO SURFHVVLQJ RI GDWD ZDV DFFRPSDQLHG E\ [ WHVW DQG FDOFXODWHG YDOXHV
ZHUH FRPSDUHG ZLWK WKHRUHWLFDO YDOXHV ZKLFK KHOSHG XV PDNH D VWDWHPHQW RQ WKH
HWKLFDO DQG VRFLDO UHVSRQVLELOLWLHV RI WKH SDUWLFLSDWLQJ FRPSDQLHV
ϭϳϯ

